Facebook Product Feed

What is a Feed?:
A feed is a collection of products generated from your website. You can have a single feed to represent all of the items in your catalog, or you can have multiple feeds with each feed representing a category or any defined subset of your products.

How is the Facebook Product Feed Generated?:
Depending on the e-commerce platform, the way the feeds are generated may vary. That said, if the feature is not available in your e-commerce platform, it can usually be added by installing a simple ad-on for your website that enables this feature.

What is the Feed used for?:
In order to run Facebook Dynamic Ads against your products, the products including Titles, descriptions, Images,… need to be uploaded to your Facebook Business Account.