Facebook Lead Ads
Facebook Lead Ads:
- Great way to build your email list to be used for various campaigns.
- No landing pages. User will be prompted in the browser window under Facebook
- Robust lead volume while maintaining exceptionally low acquisition cost upto 50% less than comparable platforms
- Facebook will pre-populate all the data, including email address, for you (Users will get to edit before submitting).
How it Works:
- The Facebook user sees the ad while browsing through Facebook
- The user click on a call-to-action on that Facebook Ad (Subscribe, Download, …)
- Facebook displays a pop-up with all the information we setup for the ad to collect, already populated in corresponding fields
- User clicks on Submit and the information is collected and stored in your Facebook account
- A Facebook confirmation pop-up is displayed with a link to your website which the user can click on
How to Setup:
- Make sure you have all the text / copy and images you need for the ad
- Make sure you have a Privacy Policy page on your website and note the page URL
- Make sure you have a Confirmation / Thank You page on your website and note the page URL
- Image for the ads needs to be 1200×628 pixels with a ratio of 1.91:1